Tom Wheeley
About Tom Wheeley
Tom Wheeley serves as the Senior Vice President of New Business at The Orchard, a position he has held since 2021. He has extensive experience in business development within the music industry, having previously worked in various roles at The Orchard and IODA.
Work at Orchard
Tom Wheeley has been serving as the Senior Vice President of New Business at The Orchard since 2021. In this role, he focuses on developing new business opportunities and strategies to enhance the company's market presence. Prior to this position, he held the role of Vice President of New Business from 2019 to 2021, where he contributed to the expansion of The Orchard's services. His tenure at The Orchard began in 2015 when he took on the role of Vice President of Global Business Development, a position he held until 2019.
Education and Expertise
Tom Wheeley earned a Bachelor of Arts degree in Music Industry Management from Buckinghamshire New University, where he studied from 2001 to 2004. His educational background provides a strong foundation for his career in the music and entertainment industry. Wheeley's expertise encompasses business development, account management, and strategic planning, particularly within the context of the digital music landscape.
Background
Before joining The Orchard, Tom Wheeley worked at IODA, where he held multiple positions. He served as Senior Director of Account Management for six months in London, United Kingdom, in 2011. Prior to that, he was the Senior Manager for EMEA Business Development from 2010 to 2011. These roles contributed to his understanding of global business dynamics in the music industry and prepared him for his subsequent positions at The Orchard.
Career Progression
Tom Wheeley's career in the music industry has seen a steady progression through various roles. After his initial position at IODA, he transitioned to The Orchard, where he has held multiple leadership roles over the years. His experience includes significant responsibilities in global business development and new business initiatives, reflecting his ability to adapt and grow within the industry.