Tricia Arnold
About Tricia Arnold
Tricia Arnold serves as the Executive Vice President of Global Artist/Label Services and Sales at The Orchard, where she has worked since 2023. With a background in international sales and marketing, she has held various leadership roles in the music industry, including positions at Rykodisc International and ADA Global Ltd.
Work at The Orchard
Tricia Arnold serves as the Executive Vice President, Global Artist / Label Services and Sales at The Orchard, a position she has held since 2023. In this role, she focuses on optimizing client experience and success through global release strategies. Arnold oversees the Catalogue Optimization and Business Operations and Logistics teams, developing regional strategies to support local needs within global campaigns. Her extensive experience at The Orchard includes previous roles such as Senior Vice President, Global Label Management and Sales, and Vice President, Global Sales and Marketing.
Previous Experience in Music Industry
Before her current role, Tricia Arnold accumulated significant experience in the music industry. She worked at Rykodisc International as the International Sales and Distribution Manager from 2004 to 2006. Arnold also held various positions at ADA GLOBAL LTD, including International Sales Manager and Senior Sales and Logistics Manager, from 2007 to 2012. Her early career included a role at Columbia Records as a Philadelphia Street Marketing Representative.
Education and Expertise
Tricia Arnold holds a Bachelor of Arts degree in Film and Media Arts and English from Temple University, which she completed from 1996 to 2000. She furthered her education at the London School of Economics and Political Science, earning a Master of Science in Media and Communications in 2004. Her academic background supports her expertise in global sales, marketing, and artist relations within the music industry.
Career Progression
Tricia Arnold's career in the music industry has seen a steady progression through various roles at The Orchard. She began as Senior Director, Sales & Distribution in 2012 and advanced to Senior Director, Global Sales and Marketing in 2017. After a brief tenure as Senior Vice President, Global Label Management and Sales from 2020 to 2022, she assumed her current executive role in 2023. Her career reflects a commitment to enhancing sales strategies and artist management.
Global Artist and Label Relationships
In her role at The Orchard, Tricia Arnold manages key international artist and label relationships across the company's 46 offices worldwide. She is responsible for ensuring that global campaigns are effectively tailored to meet local market needs, thereby enhancing the overall success of the artists and labels represented by The Orchard.