Victoria Ford
About Victoria Ford
Victoria Ford serves as the Sales & Label Director for Classics at The Orchard, where she has worked since 2020. With a background in artist management and public relations, she has played a key role in expanding the company's classical music portfolio.
Work at The Orchard
Victoria Ford serves as the Sales & Label Director for Classics at The Orchard, a position she has held since 2020. In this role, she oversees both digital and physical distribution channels for classical music labels. Ford manages relationships with labels and retail partners to enhance the distribution of classical music. Since her arrival, she has played a key role in expanding The Orchard's classical music portfolio, contributing to the company's growth in this genre.
Previous Experience in Artist Management
Prior to her current role, Victoria Ford worked at Intermusica Artists' Management in various capacities. She began as an Assistant to the Director of Artist Management from 2014 to 2015. She then served as an Assistant Artist Manager for 10 months before becoming an Associate Artist Manager from 2016 to 2020. During her four years in this role, she gained significant experience in managing artists and their careers in the music industry.
Experience in Public Relations
Victoria Ford worked at WildKat PR as an Account Manager from 2009 to 2014. In this position, she was responsible for managing client accounts and developing public relations strategies. Her experience in PR provided her with valuable skills in communication and relationship management, which she later applied in her roles within artist management and at The Orchard.
Education and Expertise
Victoria Ford studied at the University of Leeds, where she earned a BA (Hons, First-Class) in Music from 2006 to 2009. This academic background has equipped her with a strong foundation in music theory and practice, which she has utilized throughout her career in the music industry. Her education complements her professional experience, enhancing her expertise in music distribution and artist management.