Wouter Heijboer
About Wouter Heijboer
Wouter Heijboer is the Label & Marketing Manager for the Benelux region at The Orchard, where he has worked since 2021. He has a diverse background in marketing and public relations, having held positions at Deezer and Armada Music, and holds degrees from Vrije Universiteit Amsterdam and University of California, Berkeley.
Work at The Orchard
Wouter Heijboer has served as the Label & Marketing Manager Benelux at The Orchard since 2021. In this role, he leads business reviews with assigned priority labels and utilizes The Orchard's internal data and analytics tools to inform marketing and sales decisions. He acts as a local industry representative for The Orchard in the Benelux region and supports the operational needs of local Artist Services managed campaigns as required.
Previous Experience in Music Industry
Prior to his current position, Wouter Heijboer worked at Deezer as the Editorial & Content Manager Benelux from 2017 to 2021. He also held the position of PR and Promotion Manager at Armada Music from 2014 to 2016. His diverse experience in the music industry has equipped him with a comprehensive understanding of marketing and promotion strategies.
Education and Expertise
Wouter Heijboer holds a Master's degree in Corporate Communication and New Media from Vrije Universiteit Amsterdam, which he completed in 2014. He also earned a Bachelor's degree in Public Administration and Organization Science from the same institution in 2013. Earlier, he achieved a HAVO-diploma from Rijnlands Lyceum Oegstgeest and a VWO-diploma from Sint-Maartenscollege Maastricht. Additionally, he studied at the University of California, Berkeley for 11 months in 2011.
Internship Experience
Wouter Heijboer gained early experience in project management during his internship at AIESEC India, where he worked on Project Aashayein for two months in Navi Mumbai from 2012 to 2013. This role provided him with valuable insights into project coordination and cross-cultural collaboration.