Alan Johnson
About Alan Johnson
Alan Johnson serves as the Director of Marketing and Business Intelligence at OMG in Dallas, Texas, a position he has held since 2022. With a robust background in data engineering and marketing operations, he emphasizes scalability and data-driven strategies.
Work at OrderMyGear
Alan Johnson has been serving as the Director of Marketing and Business Intelligence at OrderMyGear (OMG) since 2022. In this role, he focuses on enhancing marketing strategies through data-driven insights and business intelligence initiatives. His leadership aims to improve scalability and automation within marketing operations, aligning with the company's objectives in the Dallas, Texas area.
Previous Experience in Marketing and Data Analysis
Before his current position at OMG, Alan Johnson held various roles that contributed to his expertise in marketing and data analysis. He worked as a Senior Manager in Data at OMG for eight months in 2022. Prior to that, he spent four years at TripCase as a Data Analyst from 2013 to 2017, and he also served at Expedia Group in multiple roles, including Senior Manager of Marketing Automation Engineering and Senior Marketing Analyst.
Educational Background
Alan Johnson studied at The University of Texas at Dallas, where he earned a Bachelor of Science degree in Management Information Systems from 2011 to 2013. His education provided him with a strong foundation in data management and analysis, which supports his current role in marketing and business intelligence.
Professional Skills and Focus Areas
Alan Johnson emphasizes scalability, extensibility, and automation in his marketing operations. He advocates for a 'fail fast, test, use data and iterate' approach to marketing strategies. His background in data engineering enhances his ability to integrate data insights into effective marketing practices.
Career Progression and Internships
Alan Johnson's career began with roles that built his skills in data and project management. He interned at Sabre Holdings as a Project Management Intern in 2012. He also worked as a Data and Purchasing Specialist at Tax Ease and as an Assistant Service Manager at United Supermarkets, laying the groundwork for his future roles in data analysis and marketing.