Lauren Zimmermann
About Lauren Zimmermann
Lauren Zimmermann is a Senior Product Marketing Manager at OMG, where she has worked since 2021. She has a diverse background in product marketing and communications, having previously held positions at Sabre Corporation, TracyLocke, and LSU College of Engineering.
Work at OrderMyGear
Lauren Zimmermann has been serving as the Senior Product Marketing Manager at OrderMyGear (OMG) since 2021. In this role, she focuses on developing and executing marketing strategies that enhance product visibility and drive sales. Her experience in product marketing allows her to effectively manage product launches and collaborate with cross-functional teams to meet market demands.
Previous Experience at Sabre Corporation
Prior to her current position, Lauren worked at Sabre Corporation as a Product Marketing Manager from 2019 to 2021. During her tenure in Dallas, Texas, she was responsible for creating marketing strategies that aligned with the company's objectives and contributed to the overall growth of the product portfolio.
Background in Account Management
Lauren's career includes significant experience in account management. She worked at TracyLocke as an Account Executive from 2017 to 2019, where she managed client relationships and developed marketing campaigns. She also held the position of Assistant Account Executive at TracyLocke from 2015 to 2017, further solidifying her expertise in client management and marketing.
Education and Expertise
Lauren Zimmermann studied at Louisiana State University, where she earned a Bachelor of Arts in Mass Communication with a focus on Advertising from 2011 to 2015. She further enhanced her skills by studying at Product Marketing Alliance, gaining specialized knowledge in product marketing strategies and best practices.
Early Career and Internships
Lauren began her professional journey with various roles that provided foundational experience in communications and marketing. She worked as a Communications Specialist at LSU College of Engineering for nine months in 2013-2014, and as a Communications Intern at Beuerman Miller Fitzgerald for three months in 2013. These positions helped her develop essential skills in communication and brand management.