Alyssa Spiel
About Alyssa Spiel
Alyssa Spiel is an MBA Intern specializing in Product Marketing at Oregon Tool, where she has worked since 2021. With a background in various marketing roles and leadership experience at the American Marketing Association, she focuses on brand and product management, particularly in the consumer packaged goods, healthcare, and technology sectors.
Work at Oregon Tool
Alyssa Spiel currently holds the position of MBA Intern in Product Marketing at Oregon Tool, where she has been employed since 2021. In this role, she focuses on product marketing strategies and initiatives, contributing to the company's efforts in enhancing brand visibility and market reach. Her experience in this position is part of a broader career trajectory that emphasizes her expertise in marketing and brand management.
Education and Expertise
Alyssa Spiel is a Master of Business Administration candidate at the University of Wisconsin-Madison, specializing in Brand & Product Management, which she pursued from 2020 to 2022. She also holds a Project Management Certificate from the same institution, achieved in 2016. Her academic background includes Bachelor of Arts degrees in Journalism and English Literature, equipping her with strong communication skills relevant to her marketing roles.
Background
Alyssa Spiel has a diverse professional background in marketing and business development. She began her career as a Shift Supervisor at the University of Wisconsin-Madison from 2002 to 2007. Over the years, she has held various positions, including Marketing Project Manager and Marketing Manager at Slipstream, and Business Development and Marketing Manager at Development One, Inc. Her experience spans multiple sectors, including consumer packaged goods, healthcare, and technology.
Achievements in Marketing Associations
Alyssa Spiel served as the President of the American Marketing Association (AMA) Madison chapter from 2019 to 2020. In this leadership role, she contributed to the development of marketing initiatives and networking opportunities for members, enhancing the chapter's engagement within the marketing community. Her involvement in AMA reflects her commitment to professional development and collaboration in the marketing field.
Skills and Interests
Alyssa Spiel specializes in brand and product management, with a keen interest in investigating consumer trends and insights. She is skilled in crafting strategic messaging and collateral, demonstrating her versatility as a writer. Alyssa is a strong advocate for accountability and innovation, and she thrives in environments that require both critical and creative thinking, particularly when addressing challenges in new customer segments or market disruptions.