Boris Abts
About Boris Abts
Boris Abts serves as the Marketing Director EMEAR at Oregon Tool, where he has worked since 2021. He has extensive experience in product management and marketing within the Lawn & Garden sector across the EMEA markets.
Work at Oregon Tool
Boris Abts has been serving as the Marketing Director EMEAR at Oregon Tool since 2021. In this role, he leads strategic initiatives for the EU Forestry, Lawn & Garden sector across the European zone. His responsibilities include overseeing marketing strategies and operations tailored to the needs of the EMEAR region. Prior to his current position, he held the role of Marketing Manager EMEAR at Oregon Tool from 2017 to 2021, where he contributed to the company's marketing efforts in the same geographical area.
Previous Experience in Product Management
Before joining Oregon Tool, Boris Abts worked at Blount International, Inc. as a Senior Product Line Manager for Lawn & Garden from 2015 to 2017. His experience also includes a position as Product Manager/Buyer at Meno Group from 2014 to 2015. Additionally, he spent six years at Hilti Belux as a Product Manager from 2008 to 2014, and four years as a Sales Representative from 2004 to 2008. This extensive background has equipped him with significant expertise in managing product lines, particularly in the Lawn & Garden sector.
Education and Expertise
Boris Abts studied at Hoge school voor wetenschap & kunst HONIM, where he focused on Gestion d'entreprise and achieved a Graduat from 2001 to 2004. His educational background complements his professional experience, particularly in managing product lines and marketing strategies within the EMEA markets. This combination of education and practical experience supports his role in leading marketing initiatives at Oregon Tool.
Location and Strategic Advantage
Boris Abts is based in Mont-Saint-Guibert, Belgium, a location recognized for its strategic proximity to key European markets. This advantageous position enhances his ability to implement effective marketing operations and initiatives across the European zone, particularly in the Forestry, Lawn & Garden sectors. The location supports his role in addressing market needs and driving growth within the EMEAR region.