Derek Paulsen
About Derek Paulsen
Derek Paulsen serves as the Vice President of Sales for Ag, Turf & Construction at Oregon Tool, where he has worked since 2022. He has extensive experience in sales and marketing, having held senior positions at various companies, including Oregon Tool, BILT Incorporated, and Gibraltar Industries.
Current Role at Oregon Tool
Derek Paulsen serves as the Vice President of Sales for Ag, Turf & Construction at Oregon Tool since 2022. In this role, he is responsible for overseeing sales strategies and initiatives within the agricultural, turf, and construction sectors. His leadership aims to enhance market presence and drive revenue growth in these segments. Paulsen's experience in sales and marketing positions him to effectively address the needs of customers and align them with the company's strategic objectives.
Previous Experience at Oregon Tool
Before his current position, Derek Paulsen worked at Oregon Tool as Vice President of Sales & Marketing for Woods Equipment from 2020 to 2022. During his tenure, he focused on developing marketing strategies and sales initiatives that contributed to the growth of the Woods Equipment brand. His prior experience in various leadership roles helped him to effectively manage teams and drive results in a competitive market.
Professional Background
Derek Paulsen has a diverse professional background with significant roles in various companies. He served as Vice President at BILT Incorporated from 2019 to 2021, and as Group Vice President of Marketing at Gibraltar Industries from 2010 to 2019. His earlier roles include Business Manager at Owens Corning, Vice President of Marketing at Exteria Building Products, and Regional Sales Promotion Manager at General Motors. This extensive experience spans multiple industries, providing him with a broad perspective on sales and marketing.
Education and Expertise
Derek Paulsen holds a Master of Business Administration (MBA) from the University of Sioux Falls. He also earned a Bachelor of Arts (BA) in General Business Administration from Michigan State University - Eli Broad College of Business. His educational background supports his expertise in sales and marketing, enabling him to apply strategic principles effectively in his roles.
Marketing Philosophy and Strategies
Derek Paulsen advocates for the 80/20 Principle, emphasizing the need to focus efforts on the most impactful areas. He believes in reinventing marketing through creativity, data, innovation, technology, and people to drive business results. Paulsen stresses the importance of aligning client needs with competitive strategies to exceed customer expectations. His approach includes optimizing the marketing mix in innovative ways to achieve accelerated positive outcomes.