Sabrina Henderson
About Sabrina Henderson
Sabrina Henderson is a Senior Market Insights Manager at Oregon Tool, where she has worked for 10 years. With over 20 years of experience in market research, she specializes in qualitative and quantitative methodologies across various sectors.
Work at Oregon Tool
Sabrina Henderson has served as the Sr. Market Insights Manager at Oregon Tool since 2014. In this role, she has contributed to the company's market research initiatives, leveraging her extensive experience to inform strategic decisions. Based in the Portland, Oregon area, she has been instrumental in providing insights that guide product development and marketing strategies.
Previous Experience
Prior to her current position, Sabrina Henderson worked at the US Census Bureau as a Survey Statistician for a brief period in 1993. She also held the position of Partner at Momentum Market Intelligence from 2002 to 2009, where she gained valuable experience in market research. Her diverse background has equipped her with a broad understanding of various sectors.
Education and Expertise
Sabrina Henderson holds a Master's degree in Social Research with an emphasis in Survey Research from the University of Michigan - Rackham Graduate School. She also earned a Bachelor of Arts in Sociology from the University of Oregon. Her educational background supports her expertise in both quantitative and qualitative research methodologies, particularly in complex international projects.
Market Research Experience
With over 20 years of experience in custom market research, Sabrina Henderson has worked across multiple sectors, including pharmaceuticals, energy, finance, and information technology. She has 18 years of experience as a qualitative facilitator, focusing on new product development, product optimization, and market demand research. Her skills include communications and messaging, package testing, and advertising research.
Specializations
Sabrina Henderson specializes in market demand and pricing research. Her expertise encompasses both qualitative and quantitative methodologies, allowing her to conduct comprehensive analyses that inform business strategies. She has a proven track record in managing multi-phased international projects, enhancing her ability to deliver actionable insights.