Sabrina Henderson Lomeu
About Sabrina Henderson Lomeu
Sabrina Henderson Lomeu is a seasoned Sr. Market Insights Manager at Oregon Tool, with over two decades of experience in market research across various sectors. She has a strong background in both quantitative and qualitative methodologies and specializes in new product development and market demand research.
Work at Oregon Tool
Sabrina Henderson Lomeu has served as the Sr. Market Insights Manager at Oregon Tool since 2014. In this role, she focuses on communications and messaging within market research projects. Her responsibilities include providing insights that inform product development and marketing strategies. Based in the Portland, Oregon Area, she has contributed to the company's understanding of market dynamics and consumer behavior, leveraging her extensive experience in market research.
Previous Experience in Market Research
Before joining Oregon Tool, Sabrina held several significant positions in market research. She was a Partner at Definitive Insights, a YouGov company, from 2009 to 2014. Prior to that, she worked as a Partner at Momentum Market Intelligence from 2002 to 2009. Her career began at Market Strategies, where she served as Research Director from 1994 to 2002. Additionally, she briefly worked as a Survey Statistician at the US Census Bureau in 1993.
Education and Expertise
Sabrina Henderson Lomeu holds a Master's degree in Social Research with an emphasis in Survey Research from the University of Michigan - Rackham Graduate School. She also earned a Bachelor's degree in Sociology from the University of Oregon. Her educational background supports her expertise in both quantitative and qualitative research methodologies, particularly in multi-phased international projects.
Market Research Specializations
Sabrina specializes in various aspects of market research, including new product development, refinement, and extension. She has extensive experience in product optimization and is skilled in conducting market demand and pricing research. Her expertise also encompasses package testing and advertising, making her a versatile professional in the field of market insights.
Professional Experience and Skills
With over two decades of experience in market research, Sabrina has worked across diverse sectors such as pharmaceuticals, energy, finance, and information technology. She possesses a strong background in qualitative facilitation, with 18 years dedicated to this area. Her comprehensive skill set allows her to manage complex research projects effectively, ensuring that insights are actionable and relevant.