Cassandra Christine
About Cassandra Christine
Cassandra Christine serves as the Director of Industry Relations, Membership and Development at the Organic Trade Association, where she advocates for the value of membership and leads participation in trade shows. Her extensive background includes roles in sales and marketing across various organizations, including Paychex, Comcast, and CCOF.
Current Role at Organic Trade Association
Cassandra Christine serves as the Director of Industry Relations, Membership and Development at the Organic Trade Association. In this role, she has been instrumental in advocating for the association's membership benefits and top policy priorities. She leads the association's participation in U.S. trade shows and special events, enhancing visibility and engagement within the organic industry. Her responsibilities also include facilitating connections between The Organic Center's scientific team and potential industry-restricted donations.
Previous Experience in Sales and Marketing
Cassandra Christine has a diverse background in sales and marketing. She worked as an Account Executive at Paychex for seven months in 2007-2008. Prior to that, she held the position of District Sales Manager at Valley Yellow Pages from 2005 to 2007. Her experience also includes roles at Comcast, where she served as both an Enterprise Account Executive and a Business Account Executive from 2008 to 2012. Additionally, she was the Director of Marketing and Sales at Network Management Solutions, Inc. from 2012 to 2013.
Business Development Experience
Cassandra Christine has significant experience in business development. She worked at CCOF from 2013 to 2018, focusing on business development initiatives in Santa Cruz, CA. In 2013, she also contributed to Live Earth Farm as a Community Supported Agriculture Workplace Outreach for seven months. Her role at the Santa Cruz Chamber of Commerce as Co-Chair of Women In Business from 2013 to 2014 further highlights her commitment to fostering community and professional development.
Educational Background
Cassandra Christine earned her Bachelor of Arts degree from California State University, Chico, where she studied from 1985 to 1991. This educational foundation has supported her career in various roles across sales, marketing, and industry relations.