Violet Batcha
About Violet Batcha
Violet Batcha serves as the Director of Marketing and Communications at the Organic Trade Association, where she leads marketing strategies and oversees various programs. She has a background in digital marketing and communications, having previously held positions at the Environmental Working Group and Fenton Communications.
Current Role at Organic Trade Association
Violet Batcha serves as the Director of Marketing and Communications at the Organic Trade Association, a position she has held since 2022. In this role, she leads the marketing and communications strategy for various initiatives, including in-person and virtual events such as the annual Organic Week conference and The Organic Center’s annual science gala. She is responsible for managing the marketing budget, overseeing external vendors, and mentoring department staff to enhance project execution and process improvements.
Previous Experience at Organic Trade Association
Prior to her current position, Violet Batcha worked at the Organic Trade Association in various roles. She was a Policy and Communications Intern from 2009 to 2010 and later served as the Associate Director of Digital Content from 2021 to 2022. During her tenure, she developed a data-driven digital marketing strategy that significantly increased newsletter click-through rates and member product downloads. She also played a key role in positioning the organization as a leading voice during major updates to organic agriculture standards.
Experience at Environmental Working Group
Violet Batcha held multiple positions at the Environmental Working Group from 2015 to 2018. She served as a Press Secretary and Social Media Coordinator for one year, followed by her role as Digital Marketing Manager for two years. In these positions, she focused on enhancing the organization's digital presence and engaging with audiences through effective communication strategies.
Educational Background
Violet Batcha earned her Bachelor of Arts degree in Political Science and Government from St. Lawrence University, where she studied from 2008 to 2012. Her education provided her with a strong foundation in political and governmental processes, which she applies in her current role within the organic sector.
Key Initiatives and Contributions
In her current role, Violet Batcha oversees the marketing and PR strategy for the Diversity & Entrepreneurship program, which has received the Power of Associations Silver Award. She has also launched a communications toolkit aimed at educating consumers about the benefits of organic products. Additionally, she has contributed to the development of the Consumer Perception of USDA Organic and Competing Label Claims study, showcasing her commitment to advancing knowledge within the organic industry.