Ashok Kumar Singh
About Ashok Kumar Singh
Ashok Kumar Singh is the Sr. Vice President and Business Unit Head at Orient Electric, focusing on market penetration and product portfolio development. He has extensive experience in sales and marketing across various companies, including GE, BCH Electric, and Havells India Ltd.
Work at Orient Electric
Ashok Kumar Singh currently serves as the Senior Vice President and Business Unit Head at Orient Electric. He has been with the company since 2015, focusing on deeper market penetration and acquiring higher market share in the retail market. Singh has played a crucial role in establishing the 'Switch & Switchgear' business, targeting significant market share in both retail and B2B segments. His leadership includes initiatives aimed at premiumization and developing a competitive product portfolio. He also emphasizes building strong connections with influencers to drive business growth.
Education and Expertise
Ashok Kumar Singh holds a Master of Technology (M.Tech) degree in Power System Apparatus from the Indian Institute of Technology, Bombay, which he completed between 1986 and 1988. Prior to that, he earned a Bachelor of Technology (B.Tech) degree in Electrical Engineering from REC Calicut, studying from 1981 to 1986. His educational background provides a strong foundation for his expertise in electrical engineering and business management within the electrical and electronics industry.
Previous Work Experience
Before joining Orient Electric, Ashok Kumar Singh held several significant positions in various companies. He served as the Regional Director for India Sales at GE from 2011 to 2013. Prior to that, he was the Chief Sales & Marketing Officer and a member of the Executive Board at BCH Electric Limited from 2007 to 2011. His experience also includes working as the Executive General Manager of Sales & Marketing at Lapp India Pvt. Ltd. from 1999 to 2007, and as Vice President at Havells India Ltd. for a year in 2013-2014. His career began at Crompton Greaves, where he worked as a Marketing Manager from 1988 to 1999.
Leadership and Strategic Focus
In his role at Orient Electric, Ashok Kumar Singh provides leadership and direction for various strategic initiatives. He focuses on premiumization and the development of a competitive product portfolio. His strategic approach includes enhancing market share and establishing strong business connections. Singh's leadership style is characterized by a commitment to building relationships with key influencers in the industry, which is essential for driving business growth.