Cheatan Sharrma
About Cheatan Sharrma
Cheatan Sharrma is a Regional Sales Manager at Orient Electric, with extensive experience in sales and management roles at companies like Samsung Electronics and Crompton Greaves Consumer Electricals Limited.
Current Role at Orient Electric
Cheatan Sharrma serves as the Regional Sales Manager at Orient Electric. In this role, he is responsible for overseeing sales operations and ensuring effective distribution strategies. He employs advanced sales forecasting techniques for Sales and Operations Planning on a weekly, monthly, and quarterly basis. His leadership includes managing a team of Area Managers and Regional Sales Officers, focusing on team motivation and performance.
Previous Experience in Sales Management
Prior to his current position, Cheatan Sharrma worked at Crompton Greaves Consumer Electricals Limited as a Manager from 2018 to 2021. He also held the position of Area Sales Manager at Samsung Electronics from 2015 to 2018, where he was based in Raipur, Chhattisgarh. His earlier experience includes working as a Relationship Manager at Indiamart Intermesh Limited from 2010 to 2011 and as an Assistant Manager at Philips Lighting from 2011 to 2015.
Educational Background and Qualifications
Cheatan Sharrma has a strong educational background in marketing and finance. He studied Marketing Management at Savitribai Phule Pune University, earning a Master's degree from 2008 to 2010. He also completed a Post Graduate Diploma in Management (PGDM) in Finance at Sinhgad Institute of Management during the same period. Additionally, he attended the Indian Institute of Management, Kozhikode, where he studied Business Administration and Management, completing the SMP program from 2020 to 2021.
Sales Strategy and Team Management
In his current role, Cheatan Sharrma oversees a distribution network consisting of 43 distributors and 19 direct dealers across Maharashtra and Goa. He conducts weekly strategic sales reviews to evaluate category-wise growth and distribution expansion strategies. His focus on visual merchandising ensures a strong brand presence, maintaining competitive display share against major brands such as Bajaj and Philips.