Esha Sharma
About Esha Sharma
Esha Sharma is a Management Trainee at Orient Electric, known for improving supply chain efficiency and expanding the channel partner base. She holds an MBA from the International Management Institute and has experience in various roles, including business development and market expansion.
Work at Orient Electric
Esha Sharma currently serves as a Management Trainee at Orient Electric, where she has been employed since 2019. In her role, she focuses on improving supply chain efficiency, surplus stock liquidation, and bill ageing to maintain steady business from channel partners. Esha successfully expanded the channel partner base from zero to over 70 partners within four months. She manages a network of over 300 retail counters and coordinates with three regional distributors and six front-end sales personnel. Additionally, she handles 229 SKUs across 16 product lines, enhancing product knowledge among existing channel partners.
Education and Expertise
Esha Sharma holds a Master of Business Administration (MBA) from the International Management Institute (IMI), where she studied from 2017 to 2019. Prior to her MBA, she earned a Bachelor’s Degree in Electronics and Communications Engineering from Manav Rachna International University, completing her studies from 2010 to 2014. Her educational background provides her with a strong foundation in both management and technical aspects relevant to her current role.
Background
Before joining Orient Electric, Esha Sharma gained experience in various roles. She worked as an Industrial Trainee at Autorotics Technologies for 11 months in 2013. Additionally, she served as a Business Development Executive at Psyche Panacea from 2014 to 2017. Esha was also involved in organizing events at TEDx IMI New Delhi and E-Merge IMI New Delhi between 2017 and 2019, where she contributed to branding and media relations efforts.
Achievements
During her tenure at Orient Electric, Esha Sharma led market expansion efforts for Orient Lighting's products in untapped markets of Delhi. She formulated go-to-market strategies that generated brand awareness. Esha implemented strategies that resulted in a twofold improvement in the average number of product lines sold at existing counters, particularly focusing on the luminary product mix. Her ability to manage channel conflict related to reselling has also contributed to maintaining market discipline in business operations.