Keshav Porwal
About Keshav Porwal
Keshav Porwal is a Lead in Marketing Communications with extensive experience in brand, creative, and communication management across various platforms.
Work at Orient Electric
Keshav Porwal currently serves as the Lead of Marketing Communications at Orient Electric. He is responsible for overseeing the development and messaging of communication plans across various platforms, including offline, digital, web, and social media. His role involves managing agency relationships for brand, creative, and communication efforts. He also designs internal communication materials such as posters, emailers, newsletters, articles, and presentations, ensuring alignment with the communication calendar.
Previous Experience at Kariez Koncepts
Before joining Orient Electric, Keshav Porwal worked at Kariez Koncepts as the Assistant Manager of Marketing from 2014 to 2019. During his five years in this role, he focused on agency management and conducted secondary research to develop consumer personas. His responsibilities included planning and strategizing ATL campaigns, emphasizing both product/service-led and brand-led initiatives across traditional media.
Current Role at VLCC
In addition to his position at Orient Electric, Keshav Porwal is also employed as the Assistant Manager of Marketing at VLCC since 2019. In this capacity, he plans and executes marketing strategies, focusing on ATL campaigns. He collaborates with digital agencies to implement social media, web, SEO/SEM, and email marketing campaigns, ensuring comprehensive outreach for the brand.
Education and Expertise
Keshav Porwal completed his engineering degree in Electronics and Communication from Pusa Institute, where he studied from 2011 to 2015. Prior to that, he attended MBDAV School in Yusuf Sarai, New Delhi, where he focused on Humanities and Humanistic Studies from 2000 to 2011. His educational background provides a strong foundation for his expertise in marketing communications and strategy.
Marketing Skills and Responsibilities
Keshav Porwal possesses a diverse skill set in marketing communications. He manages website maintenance, including updating creatives and newsletters. He creates BTL campaigns, including POS/POP marketing materials, and organizes plans for new product launches, retailer meetings, electrician meetings, and exhibitions. His ability to collaborate with digital agencies enhances his effectiveness in executing comprehensive marketing strategies.