Nitu Jaiswal
About Nitu Jaiswal
Nitu Jaiswal is the Head of Sales & Business Development at Orient Electric, with extensive experience in sales, marketing, and business development across various industries.
Current Role at Orient Electric
Nitu Jaiswal serves as the Head of Sales & Business Development at Orient Electric, focusing on B2B, E-Commerce, CSD, Brand Shops, and Loyalty Programs. In this role, Jaiswal has been instrumental in developing new sales channels across various sectors, including Corporate, Healthcare, Hospitality, and Manufacturing. Additionally, Jaiswal has contributed to the Government sector through the GEM initiative. The position has been held since 2018.
Previous Experience at Walmart
Jaiswal worked at Walmart in multiple capacities, including Head of Sales & Business Development from 2008 to 2012 and Head of Marketing, Membership, and Insights from 2012 to 2015. During the first tenure, Jaiswal was based in Gurgaon, India, and focused on enhancing sales strategies. The latter role involved overseeing marketing initiatives and insights, contributing to the company's overall growth.
Marketing Leadership at Spencer's Retail Limited
From 2015 to 2018, Nitu Jaiswal held the position of Vice President - Marketing at Spencer's Retail Limited in Kolkata. In this role, Jaiswal was responsible for leading marketing strategies and initiatives that aimed to enhance brand visibility and customer engagement.
Educational Background
Nitu Jaiswal has an extensive educational background, having studied at Delhi University where she achieved an M.Sc. Additionally, Jaiswal completed a Post Graduate Diploma in Business Management (PGDBM) at LBSIMT, spanning from 1970 to 1998. This educational foundation has supported her career in sales and marketing.
Achievements in Sales and Marketing
Throughout her career, Jaiswal has achieved significant milestones, including the complete turnaround of P&L for franchise partners and the company at Orient Electric. She has implemented innovative product launch strategies in premium and lifestyle categories through E-Commerce platforms. Furthermore, Jaiswal has digitized the Retailer Loyalty Program to improve sales traceability and visibility.