Ram Kumar
About Ram Kumar
Ram Kumar is a Senior Marketing Communications Executive at Orient Electric with expertise in ATL, BTL, and digital marketing strategies, focusing on the Indian market.
Work at Orient Electric
Ram Kumar serves as a Senior Marketing Communications Executive at Orient Electric. He has been with the company since 2018, accumulating over four years of experience in this role. His responsibilities include developing and executing marketing campaigns that effectively integrate traditional and digital media channels. He specializes in Above The Line (ATL), Below The Line (BTL), and digital marketing strategies, focusing on creating tailored marketing approaches for the Indian market.
Education and Expertise
Ram Kumar holds a Master's Degree in Marketing from Vellore Institute of Technology, where he studied from 2012 to 2014. He also earned an Engineer's Degree in Information Technology from Trichy Engineering College, completing his studies from 2007 to 2011. His educational background provides a strong foundation for his expertise in marketing communications, particularly in developing strategies suited to the Indian market.
Previous Work Experience
Before joining Orient Electric, Ram Kumar worked at Eureka Forbes Ltd as an Assistant Officer in Marketing from 2014 to 2017. In this role, he contributed to marketing initiatives in both Chennai and Kerala. Following this, he served as a Senior Executive in Trade Marketing at Luxor Writing Instruments Pvt. Ltd. from 2017 to 2018, focusing on the South India market. His diverse experience across different companies has equipped him with a comprehensive understanding of marketing dynamics.
Background
Ram Kumar completed his high school education at P.A. Vidya Bhavan Higher Secondary School from 2005 to 2007. His early education laid the groundwork for his later studies in Information Technology and Marketing. His professional journey reflects a consistent focus on marketing communications, demonstrating his commitment to the field.