Rishab Parashar
About Rishab Parashar
Rishab Parashar is a Senior Manager in Digital Business at Orient Electric with a background in digital marketing and performance optimization.
Work at Orient Electric
Rishab Parashar currently holds the position of Senior Manager - Digital Business at Orient Electric. He has been with the company since 2022. In this role, he focuses on enhancing the digital presence and performance of the brand, utilizing his extensive background in digital marketing strategies.
Previous Experience at EaseMyTrip.com
Before joining Orient Electric, Rishab served as the Head of Digital & Performance Marketing at EaseMyTrip.com. His tenure lasted for 7 months in 2021, during which he was responsible for overseeing digital marketing strategies and performance metrics in Delhi, India.
Education and Expertise
Rishab Parashar has a diverse educational background. He studied at Manipal Institute of Technology from 2013 to 2015, followed by a Bachelor of Technology in Information Technology from Vinayaka Missions Sikkim University from 2015 to 2017. He furthered his studies at MICA, focusing on Marketing with a Leadership Track in Digital Marketing and Communications from 2020 to 2021, and completed a course in Marketing Analytics at the University of Virginia in 2020.
Achievements in Digital Marketing
Throughout his career, Rishab has achieved notable results in digital marketing. He successfully decreased the monthly marketing budget by 25% through performance marketing initiatives. Additionally, he increased conversion rates from less than 1% to over 5% by implementing optimization strategies and utilizing the right metrics. His campaigns have also led to a 10% increase in engagement rates across various products and audience segments.
Volunteer Experience at Echo Green
In 2018, Rishab volunteered at Echo Green for 3 months in the New Delhi area. This experience allowed him to contribute to social initiatives while gaining insights into non-profit marketing strategies.