Swati Kheterpal
About Swati Kheterpal
Swati Kheterpal is the Manager of Marketing and Communications at Orient Electric, specializing in digital marketing, product communication, and brand management for the Home Appliances Division.
Work at Orient Electric
Swati Kheterpal serves as the Manager of Marketing and Communications at Orient Electric, a position she has held since 2017. In this role, she is responsible for driving digital marketing initiatives and overseeing product communication and brand management specifically for the Home Appliances Division. Her leadership in marketing strategy is crucial for the division's growth and market presence. Kheterpal ensures that the marketing and communications department adheres to process compliance, contributing to the overall effectiveness of the team's operations.
Education and Expertise
Swati Kheterpal holds a Bachelor of Commerce (B.Com.) degree, which she earned from Kamla Nehru Mahavidyalaya between 2004 and 2007. She furthered her education at Delhi University, obtaining a Master's degree in Business/Commerce from 2007 to 2009. Additionally, Kheterpal completed her early education at Holy Child Auxilium School. Her academic background provides a strong foundation for her expertise in marketing, particularly in both Above The Line (ATL) and Below The Line (BTL) marketing strategies.
Background
Before joining Orient Electric, Swati Kheterpal worked at Rhiti Group of Companies as the Head of Business Operations from 2009 to 2017. This role involved overseeing various operational aspects of the business, contributing to her extensive experience in marketing and communications. Her career trajectory reflects a consistent focus on enhancing brand visibility and operational efficiency within the marketing domain.
Achievements
Swati Kheterpal has made significant contributions to the marketing strategies at Orient Electric, particularly in the Home Appliances Division. Her responsibilities include leading digital marketing initiatives and ensuring effective brand management. Kheterpal's expertise in marketing strategies has been instrumental in shaping the division's approach to market engagement and customer communication.