Vikas Gupta
About Vikas Gupta
Vikas Gupta is the Product Head at Orient Electric, specializing in pricing strategy, product lifecycle management, and team leadership. He has extensive experience in product development and marketing, having worked at several notable companies including LG Electronics and RICO AUTO INDUSTRIES LTD.
Current Role at Orient Electric
Vikas Gupta serves as the Product Head at Orient Electric, where he is responsible for overseeing the design finalization for tool development and capacity calculation for new product launches. His role includes managing pre-marketing activities and implementing the voice of customer (VOC) strategies to improve market presence. Gupta leads team management and risk management efforts throughout the product development and launch processes, ensuring that all aspects of the product lifecycle are effectively managed.
Previous Experience in Product Management
Prior to his current position, Vikas Gupta held several significant roles in product management. He worked at LG Electronics as a Product Development Manager from 2010 to 2018, where he contributed to various product development initiatives. He then transitioned to Luminous Power Technologies (P) Ltd as a Senior Product Manager for 11 months in 2018-2019. Following this, he served as Senior Product Manager at Ken Lifestyles Pvt. Ltd. from 2019 to 2021 before taking on the role of Product Head Fan at the same company for a brief period in 2021.
Educational Background
Vikas Gupta completed his Bachelor of Engineering (BE) in Mechanical from Maharshi Dayanand University, studying from 2003 to 2007. He also studied at the Central Board of Secondary Education, where he achieved a Senior Secondary qualification in Physical Sciences in 2003 and a merit in English Language and Literature in 2001. This educational foundation has equipped him with the necessary skills for his roles in product management and development.
Specialization in Pricing Strategy
Gupta specializes in pricing strategy, focusing on price laddering for new product launches and scheme management for low-moving stock-keeping units (SKUs). He is involved in the finalization of price circulars for various distribution channels, including distributors and e-commerce partners. His expertise extends to managing the entire product lifecycle, from new product launch to market establishment, as well as competitor price mapping.
Skills in Product Lifecycle Management
Vikas Gupta has extensive experience in managing the product lifecycle, which includes overseeing cost estimation for new parts and documentation for new product introductions (NPI). His responsibilities encompass the entire process from initial product development to market launch, ensuring that products meet customer needs and market demands effectively.