Brian Moen
About Brian Moen
Brian Moen serves as the Chief Marketing and Merchandising Officer at Oriental Trading Company, where he has worked since 2015. He has over 18 years of experience in marketing and e-commerce across various organizations, including leadership roles at Overton's and Hayneedle.
Current Role at Oriental Trading Company
Brian Moen serves as the Chief Marketing and Merchandising Officer at Oriental Trading Company, a position he has held since 2015. In this role, he oversees marketing strategies and merchandising initiatives, contributing to the company's growth in the Greater Omaha Area. His responsibilities include managing multiple brands and complex infrastructures, leveraging his extensive experience in both B2C and B2B markets.
Previous Experience at Oriental Trading Company
Prior to his current role, Brian Moen held several positions at Oriental Trading Company. He served as Vice President of E-commerce from 2004 to 2010, where he focused on enhancing the company's online presence. He later became Senior Vice President of E-commerce and International for a year in 2010. His tenure at Oriental Trading Company has spanned over a decade, allowing him to develop a deep understanding of the company's operations.
Professional Background in Marketing and E-commerce
Brian Moen has a diverse professional background in marketing and e-commerce. Before joining Oriental Trading Company, he worked as the Director of Marketing and E-commerce at Overton's from 2000 to 2004. He also served as Chief Marketing Officer at Hayneedle from 2011 to 2014. His experience encompasses leadership roles in both public and privately held organizations, focusing on strategic planning and tactical execution.
Education and Expertise
Brian Moen studied International Business at Minnesota State University, Mankato, where he achieved a degree in Marketing. He furthered his education by completing an MBA program at the University of St. Thomas - Opus College of Business. His academic background complements his extensive expertise in multi-channel direct marketing, venture capital, and private equity.
Achievements in Marketing and Business Development
Throughout his career, Brian Moen has demonstrated a proven track record in advancing marketing, merchandising, and technology. He has played a significant role in increasing revenue and EBITDA for the organizations he has worked with. With over 18 years of experience, he has led initiatives in branding, business development, site usability and design, and technology development.