陈惠
About 陈惠
Chen Hui is a Sourcing Manager with extensive experience in the toy industry, specializing in sourcing and product development for DIY and educational products. Currently employed at Oriental Trading Company since 2019, he also has a long tenure at Horizon Group USA as Development Merchandising Manager since 2010.
Work at Oriental Trading
Currently, the individual serves as a Sourcing Manager at Oriental Trading Company, a subsidiary of Berkshire Hathaway. This role has been held since 2019, amounting to five years of experience in Shanghai. In this position, the individual focuses on sourcing and product development specifically for DIY and educational products. The role involves strategic sourcing decisions that are informed by a strong understanding of market trends.
Experience at Horizon Group USA
The individual has been employed at Horizon Group USA as a Development Merchandising Manager since 2010, accumulating 14 years of experience in Shanghai. This role includes responsibilities related to product development and merchandising, further enhancing expertise in the toy industry. The extensive tenure at Horizon Group USA complements the current position at Oriental Trading.
Education and Expertise
The individual has a diverse educational background. They studied at 中南大学铁道校区, earning a degree in English from 2002 to 2005. Following this, they attended 复旦大学, where they studied Administrative Management and obtained a Bachelor's degree from 2017 to 2019. Additionally, they completed a Master of Business Administration (MBA) at 同济大学经济与管理学院 from 2019 to 2021. This educational foundation supports their expertise in sourcing, product development, and international trade.
Skills in Sourcing and Negotiation
The individual possesses strong skills in negotiating prices with suppliers, which ensures cost-effective procurement for their companies. They have extensive knowledge of various materials used in toy manufacturing, including wood, paper, plastic, ceramic, and metal. This expertise aids in making informed decisions during the sourcing process. Furthermore, they have a comprehensive understanding of export procedures and standard operating procedures, which enhances efficiency in international trade operations.
Market Trend Analysis
The individual demonstrates a strong ability to understand and anticipate market trends. This skill is crucial in making strategic sourcing decisions that align with consumer demands and industry shifts. Their experience in the toy industry allows them to effectively leverage this knowledge to benefit their current and previous roles.