Gabrielle Jonell

Sourcing Specialist @ Oriental Trading

About Gabrielle Jonell

Gabrielle Jonell is a Sourcing Specialist at Oriental Trading Company, where she has worked since 2017. She holds a Bachelor of Science in Education and Human Sciences from the University of Nebraska-Lincoln, specializing in Textiles, Merchandising, and Fashion Design.

Work at Oriental Trading Company

Gabrielle Jonell has been employed at Oriental Trading Company, a subsidiary of Berkshire Hathaway, since 2017. In her role as a Sourcing Specialist, she is responsible for managing vendor relations to ensure optimal cost, quality, and timely delivery of products. Gabrielle collaborates with various cross-functional departments to explore design and product opportunities. Her responsibilities also include reviewing new item buys for quality and design to ensure they meet production approval standards.

Education and Expertise

Gabrielle Jonell earned a Bachelor of Science in Education and Human Sciences from the University of Nebraska-Lincoln, where she studied Textiles, Merchandising, and Fashion Design. Her educational background, which spanned from 2008 to 2012, provides her with a solid foundation in the principles of merchandising and design, which she applies in her current role.

Market Trend Research Participation

In 2017, Gabrielle Jonell participated in the Trends Team at Oriental Trading Company. Her role involved researching and identifying market trends, including popular items such as Fidget Spinners and Squishies. This experience highlights her ability to stay informed about consumer preferences and emerging trends in the market.

Vendor Relations Management

As a Sourcing Specialist, Gabrielle Jonell is tasked with managing vendor relations. This involves negotiating with suppliers to ensure that products are delivered at optimal cost and quality. Her focus on timely delivery is essential for maintaining the efficiency of the supply chain and meeting customer demands.

Utilization of Market Research Platforms

Gabrielle Jonell utilizes various platforms for market trend research, including Trendhunter, Amazon, Facebook, Instagram, and YouTube. These tools enable her to gather insights into consumer behavior and preferences, which inform her sourcing strategies and product development efforts.

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