Heather Baden
About Heather Baden
Heather Baden serves as an Onsite Search Analyst at Oriental Trading Company, a position she has held since 2016. She has a background in Political Science and Government from Wayne State College and has previous experience in site merchandising at Hayneedle, Inc.
Work at Oriental Trading
Heather Baden has served as an Onsite Search Analyst at Oriental Trading Company since 2016. In this role, she focuses on optimizing the onsite search experience for users. Her work contributes to enhancing product discoverability and improving customer engagement on the company's e-commerce platform. Oriental Trading Company is a subsidiary of Berkshire Hathaway, known for providing a wide range of party supplies, crafts, and novelties.
Education and Expertise
Heather Baden holds a Bachelor’s Degree in Political Science and Government from Wayne State College, where she studied from 2001 to 2004. Additionally, she earned an Associate’s Degree in General Studies from Northeast Community College, completing her studies there from 1999 to 2000. Her educational background provides her with a solid foundation in analytical thinking and research skills, which are essential in her current role.
Background in E-commerce
Prior to her current position, Heather Baden accumulated extensive experience in the e-commerce sector while working at Hayneedle, Inc. She was employed there for a total of 10 years, first as a Site Merchandiser from 2006 to 2014 and then as a Site Merchandise Manager from 2014 to 2016. In these roles, she was responsible for managing product listings and optimizing the online shopping experience.
Professional Experience Timeline
Heather Baden's professional journey includes a significant tenure at Hayneedle, Inc., where she transitioned from Site Merchandiser to Site Merchandise Manager over an 8-year period. Following her time at Hayneedle, she joined Oriental Trading Company in 2016. Her career reflects a consistent focus on e-commerce and online merchandising, demonstrating her expertise in these areas.