Kaelin Zawilinski
About Kaelin Zawilinski
Kaelin Zawilinski serves as the Sr. Director of Brand + Creative at Oriental Trading Company, having previously held various roles at Meredith and Oriental Trading, where she developed expertise in digital marketing and brand strategy.
Current Role at Oriental Trading Company
Kaelin Zawilinski serves as the Senior Director of Brand + Creative at Oriental Trading Company, a subsidiary of Berkshire Hathaway. She has held this position since 2023, working on-site in Omaha, Nebraska. In this role, Zawilinski is responsible for overseeing brand strategy and creative direction, contributing to the company's marketing efforts.
Previous Experience at Meredith Corporation
Zawilinski has extensive experience at Meredith Corporation, where she held multiple roles. She worked as a Digital Editorial Manager for Better Homes and Gardens from 2011 to 2015. Prior to that, she was the Editor for Parents.com from 2009 to 2010 and served as the Digital Home Design Editor for Better Homes and Gardens from 2010 to 2011. Her roles involved managing digital content and editorial strategies.
Career Progression at Oriental Trading Company
Before her current position, Zawilinski held several roles at Oriental Trading Company. She was the Director of Brand Marketing from 2021 to 2023 and served as the Digital Marketing + Campaigns Senior Manager from 2018 to 2021. These positions allowed her to develop skills in digital marketing and brand management.
Education and Academic Background
Zawilinski earned a Bachelor of Arts in Journalism and Mass Communications from Drake University. Her studies included a focus on magazines, business management, and graphic design, providing her with a strong foundation for her career in digital marketing and brand management.
Skills and Expertise
Zawilinski possesses a strong background in website tool development and project management, which supports effective digital marketing strategies. She has developed expertise in blogger and influencer strategy, enhancing brand visibility through partnerships. Additionally, she has skills in writing and editing for various content areas, including home design, parenting, crafts, and party planning.