Kevin Wood
About Kevin Wood
Kevin Wood serves as the Vice President of Marketing at Oriental Trading Company, a position he has held since 2023. With extensive experience in e-commerce and marketing, he has previously held senior roles at Staples and has a strong background in accounting and economics from Babson College.
Work at Oriental Trading
Kevin Wood serves as the Vice President of Marketing at Oriental Trading Company, a subsidiary of Berkshire Hathaway, since 2023. In this role, he focuses on enhancing marketing strategies and driving business impact through e-commerce initiatives. His experience in the industry positions him to lead marketing efforts effectively within the company.
Previous Experience in Accounting
Before joining Oriental Trading, Kevin Wood worked as a Senior Auditor at Parent, McLaughlin and Nangle CPA's from 1995 to 1998. This role provided him with foundational skills in financial analysis and auditing, contributing to his expertise in business operations.
Leadership Roles at Staples
Kevin Wood held multiple leadership positions at Staples, including Vice President of Marketing, Sales, and eCommerce from 2018 to 2022, and Vice President of Merchandising from 2013 to 2017. He also briefly served as President of Quill.com in 2017. During his tenure, he achieved significant growth in various product categories and transformed marketing into a digital-first organization.
Educational Background
Kevin Wood studied at Babson College, where he earned degrees in Accounting and Economics. His educational background supports his analytical skills and understanding of business dynamics, which he applies in his marketing and leadership roles.
Achievements in E-commerce and Marketing
Throughout his career, Kevin Wood has achieved strategic alignment within e-commerce teams to enhance business impact. He built the largest paid membership program in the office supply industry and created a metrics-driven sales organization to drive growth. His efforts in customer acquisition and retention have led to significant improvements in customer file management.