Lisa Kuehl
About Lisa Kuehl
Lisa Kuehl serves as the Director of Creative Services at Oriental Trading Company, where she has worked since 2005. With over 25 years of experience in creative leadership, she specializes in brand identity development and direct response copywriting.
Work at Oriental Trading
Lisa Kuehl has served as the Director of Creative Services at Oriental Trading Company since 2005. In this role, she has been instrumental in overseeing creative projects and leading teams to develop effective advertising and public relations campaigns. Her responsibilities include defining and developing brand guidelines to ensure consistent execution across all marketing channels. With nearly two decades of experience at Oriental Trading, Kuehl has contributed significantly to the company's creative direction and strategic initiatives.
Previous Experience at Omaha Steaks
Before joining Oriental Trading, Lisa Kuehl worked as the Creative Director at Omaha Steaks from 1988 to 1997. During her nine years in this position, she managed creative projects and led initiatives that enhanced the company's marketing efforts. Her experience at Omaha Steaks provided her with a solid foundation in creative leadership and strategic marketing.
Education and Expertise
Lisa Kuehl studied at the University of Nebraska at Omaha, where she earned a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing and Advertising from 1982 to 1985. Her educational background, combined with over 25 years of experience in the industry, has equipped her with expertise in strategic positioning, brand identity development, and direct response copywriting for both print and web mediums.
Background in Vendor Relations
Kuehl has a strong background in print and paper vendor relations and negotiations. This experience has enabled her to effectively manage vendor partnerships and secure favorable terms for creative projects. Her skills in vendor relations contribute to the overall efficiency and quality of the creative services she oversees.
Leadership in Creative Teams
With over 25 years of experience, Lisa Kuehl has a proven track record of leading creative teams to develop and execute successful advertising and public relations campaigns. Her leadership style emphasizes collaboration and innovation, allowing her teams to produce high-quality creative work that aligns with organizational goals.