Shannan Page
About Shannan Page
Shannan Page serves as the Director of Product, Merchandising at Oriental Trading Company, where she leads a team that introduces over 10,000 new SKUs annually. With a background in product development and design, she has held various positions in the industry since the early 1990s.
Current Role at Oriental Trading Company
Shannan Page serves as the Director of Product, Merchandising at Oriental Trading Company. She has held this position since 2012, contributing to the company's growth and product innovation for over 12 years. In her role, she leads a team responsible for introducing over 10,000 new SKUs annually. Her focus includes concept generation and product development, ensuring that the merchandising strategy aligns with market trends and customer needs.
Previous Experience at Oriental Trading Company
Shannan Page has a significant history with Oriental Trading Company, where she worked in various roles from 2003 to 2012. She started as a Buyer for Terry's Village and progressed to Product Design Manager from 2004 to 2009. Additionally, she served as Director of Product Development from 2009 to 2012. Throughout her tenure, she has gained extensive experience in product development and merchandising processes.
Background in Product Development
Before her time at Oriental Trading Company, Shannan Page worked at FTD (Florists' Transworld Delivery) as Art Director in New Product Development from 1992 to 1995. She also held positions at The Bradford Exchange, including Program Manager and Sr. Program Manager from 1995 to 1998, and Sr. Manager of Product Development for Ashton-Drake Galleries from 2000 to 2003. This diverse background has equipped her with a strong foundation in product development and management.
Education and Qualifications
Shannan Page studied at the Center for Creative Studies, where she earned a Bachelor of Fine Arts (BFA) degree in Graphic Communications with a focus on Art Direction from 1989 to 1993. She also pursued further education at Lake Forest Graduate School of Management, completing two years towards an MBA. This educational background supports her expertise in product development and merchandising.
Leadership and Team Management
In her current role, Shannan Page promotes a culture of positivity and team engagement. She emphasizes managing to each individual’s unique strengths, fostering a collaborative environment. Her leadership style focuses on encouraging creativity and innovation within her team, which is essential for successful product launches and market responsiveness.