Lori Wolfe
About Lori Wolfe
Lori Wolfe serves as the Head of Customer Insights and Analytics at OSG, where she has worked since 2020. With extensive experience in competitive intelligence and market analysis, she has held various leadership roles in notable companies such as Sungard Availability Services and JPMorgan Chase.
Current Role at OSG Connect
Lori Wolfe serves as the Head of Customer Insights and Analytics at OSG, a position she has held since 2020. In this role, she oversees a customer experience program that utilizes insights derived from the Net Promoter Score (NPS) through Qualtrics and text analytics. She is responsible for regularly communicating with the C-suite to establish Key Performance Indicators (KPIs) for the organization. Additionally, she leverages technology to automate win/loss and churn analysis programs, ensuring integration with Salesforce.com.
Previous Experience in Market Intelligence
Before joining OSG, Lori Wolfe held several significant positions in market intelligence. She was the Global Director of Market Intelligence at Sungard Availability Services from 2015 to 2020. Prior to that, she worked at Spectrum as the Manager of Competitive Intelligence from 2009 to 2015. Her earlier roles include Competitive Intelligence Manager at SPL WorldGroup Software Inc. and Senior Manager of Competitive & Market Intelligence at Intermec Technologies.
Education and Academic Background
Lori Wolfe has a diverse educational background. She studied English Communications at Gwynedd Mercy University, where she earned a Bachelor of Arts degree. Additionally, she pursued studies in Music Education and English at Lebanon Valley College. She further enhanced her expertise by completing graduate courses in Marketing Analytics at Penn State World Campus.
Implementation of Competitive Intelligence Programs
Throughout her career, Lori Wolfe has implemented various competitive intelligence programs. Notably, she introduced a competitive intelligence program that identifies outliers and produces competitor profiles, which is integrated with Salesforce.com. At EverView, she also introduced segmentation strategies aimed at refining customer messaging, demonstrating her focus on enhancing customer insights.
Leadership and Communication Skills
Lori Wolfe demonstrates strong leadership and communication skills in her professional roles. She regularly engages with the C-suite to determine and align on Key Performance Indicators (KPIs) for the company. Her ability to oversee customer experience initiatives and leverage technology for analysis reflects her strategic approach to customer insights and analytics.