Abram Alaniz
About Abram Alaniz
Abram Alaniz serves as the Group Marketing Product Manager for Orthopedics at OsteoCentric Technologies, where he has worked since 2023. He has extensive experience in medical device marketing, having held various roles at companies such as Paragon 28 and Integra LifeSciences.
Work at OsteoCentric Technologies
Abram Alaniz serves as the Group Marketing Product Manager for Orthopedics at OsteoCentric Technologies. He has held this position since 2023, contributing to the company's marketing strategies within the orthopedic sector. His role involves leveraging his extensive experience in product development marketing to enhance the company's product offerings and customer engagement. Based in the Austin, Texas Metropolitan Area, he focuses on fostering relationships with customers and addressing clinical needs through innovative solutions.
Previous Experience in Medical Device Marketing
Prior to his current role, Abram Alaniz worked at Paragon 28 as a Senior Marketing Product Manager from 2021 to 2022. He also held the position of Marketing Product Manager at Paragon 28 from 2019 to 2022. His experience includes a significant tenure at Integra LifeSciences, where he served in various capacities, including Global Marketing Product Manager for Orthopedics & Tissue Technologies from 2016 to 2019, and Associate Product Marketing Manager from 2013 to 2015. His background includes roles in business accounts and sales operations, enhancing his understanding of market dynamics.
Education and Expertise
Abram Alaniz earned a Bachelor of Arts in Psychology from Texas State University, studying from 2001 to 2006. His educational background complements his professional expertise in medical device marketing. He possesses extensive experience in both upstream and downstream product development marketing, with a strong focus on clinical proficiency. This expertise enables him to effectively communicate product benefits to surgeon customers, particularly in the orthopedic field.
Skills in Market Analysis and Product Development
Abram Alaniz has developed skills in conducting in-depth market and business analytics, which allows him to identify business development opportunities within the medical device sector. His specialization includes product development for various orthopedic applications, including Shoulder, Elbow, Nerve, Tendon, Ankle, Knee, and Trauma. He is also involved in high-impact content creation and the development of medical education programs, further enhancing his contributions to the industry.
Background in Digital Marketing
Before focusing on orthopedic marketing, Abram Alaniz worked as a Digital Marketing Manager at Teton Gravity Research from 2015 to 2016. This role provided him with a foundation in digital marketing strategies, which he later integrated into his medical device marketing efforts. His diverse background in marketing roles contributes to his comprehensive understanding of both traditional and digital marketing approaches.