Gavin Sontag
About Gavin Sontag
Chief Marketing Officer
Gavin Sontag currently holds the position of Chief Marketing Officer. In this role, he oversees the company's marketing strategies, campaigns, and overall branding efforts. His leadership in this capacity is crucial for driving market growth and establishing strong industry presence. Sontag employs his extensive background in sales and marketing to guide the development and execution of marketing initiatives.
Education and Expertise
Gavin Sontag graduated with a Bachelor's degree in Finance from the University of Illinois. His academic background in finance equips him with strong analytical and strategic planning skills, which have been pivotal throughout his career in marketing and business development. The combination of financial acumen and hands-on industry experience enables Sontag to approach business challenges with a comprehensive understanding of both marketing dynamics and financial implications.
Previous Experience at Zimmer Biomet
Before becoming Chief Marketing Officer, Gavin Sontag worked at Zimmer Biomet. In his role, he was responsible for market development, product strategy, and sales within the Surgical Division. His contributions involved identifying market opportunities, designing product strategies, and managing sales operations to meet organizational goals. His work at Zimmer Biomet showcased his ability to merge strategic planning with practical execution in the highly competitive medical device industry.
Business Development at IMDS (now CoorsTEK Medical)
Gavin Sontag served as the Director of Business Development at IMDS, which is now known as CoorsTEK Medical. In this role, he specialized in medical design and innovation. His focus was on fostering business relationships, driving product innovation, and expanding the company's footprint in the medical design sector. His tenure at IMDS was marked by significant advancements in product development and strategic partnerships.
Sales and Marketing in Sports Medicine
Gavin Sontag has nearly a decade of experience in sales, marketing, and sales management within the Sports Medicine segment of orthopedics. This experience provided him with in-depth knowledge of the sports medicine market, including customer needs, product applications, and competitive dynamics. His background in this field involved managing sales teams, developing marketing strategies, and ensuring successful product launches and market penetration.