Anne Le Roux
About Anne Le Roux
Anne Le Roux serves as the E-Business Manager at Ouest France, where she focuses on developing digital services and enhancing user experience. With a background in innovation management and a Master of Business Administration, she has over a decade of experience in driving digital transformation in the newspaper industry.
Work at Ouest-France
Anne Le Roux has been serving as the E-Business Manager at Ouest-France since 2013. In this role, she focuses on developing digital services aimed at increasing audience engagement and revenue. Her work contributes to the digital transformation of the newspaper industry, aligning with the company's strategic goals. Based in Rennes, she has been instrumental in implementing innovative solutions that enhance the overall digital experience for users.
Previous Experience at France Loisirs
Before her tenure at Ouest-France, Anne Le Roux worked at France Loisirs as Responsable e-marketing from 2009 to 2013. During her four years in this position, she was responsible for managing e-marketing strategies in the Région de Paris. This experience provided her with a solid foundation in digital marketing and audience development, which she later applied in her current role.
Education and Expertise
Anne Le Roux holds a Master of Business Administration (MBA) from the Institut d'Administration des Entreprises, where she studied from 2002 to 2006. Her academic background includes a focus on business, management, marketing, and related support services. She possesses expertise in innovation management, which she applies to drive digital transformation in the newspaper sector.
Skills in Ergonomics and User Experience
Anne Le Roux has strong skills in ergonomics, which play a significant role in enhancing user experience on digital platforms. Her understanding of user-centered design principles allows her to create more intuitive and engaging digital services, contributing to the overall effectiveness of Ouest-France's online offerings.