François Mouton
About François Mouton
François Mouton serves as the Responsable SEO and Tracking at Ouest-France, where he has worked since 2015. He specializes in optimizing digital tracking and analytics for the company's platforms, drawing on his extensive background in web development and SEO.
Work at Ouest-France
François Mouton has served as the Responsable SEO and Tracking at Ouest-France since 2015. In this role, he manages the implementation and optimization of Google Tag Manager (GTM) and Google Analytics (GA) for the organization's digital platforms. His work focuses on enhancing the tracking capabilities of Ouest-France's websites, which ensures accurate data collection and analysis. His efforts contribute to improving website visibility and user engagement for the major French news outlet.
Education and Expertise
François Mouton studied at Université Rennes 2 from 1997 to 2000, completing a three-year program. He also attended North East Wales Institute, where he achieved a Bachelor of Science in Multimedia from 2001 to 2002. His educational background provides a foundation for his extensive experience in SEO and tracking, which he has applied in his professional roles.
Previous Experience at Ccm Benchmark
Prior to his current position, François Mouton worked at Ccm Benchmark for a total of ten years. He held the position of Développeur Web from 2005 to 2010, followed by a role as Responsable SEO and SMO from 2010 to 2015. During his time at Ccm Benchmark, he developed skills in web development and search engine optimization, which he later applied at Ouest-France.
Background
François Mouton completed his secondary education at Lycée Saint Martin from 1994 to 1997. His academic journey laid the groundwork for his career in digital marketing and web analytics. He has built a career focused on improving website performance and user engagement, particularly in the context of a major news organization in France.
Achievements in SEO and Tracking
François Mouton has been instrumental in enhancing the tracking capabilities of Ouest-France's websites. His expertise in SEO and tracking has played a significant role in ensuring accurate data collection and analysis, which are critical for optimizing digital strategies and improving overall website performance.