Frédérique Bonhomme
About Frédérique Bonhomme
Frédérique Bonhomme is the Responsable du Pôle Etudes Marketing et Digital at Ouest-France, where she leverages her expertise in digital technologies and marketing research to drive innovation. With a diverse background in various marketing roles across several companies, she has accumulated extensive experience in utilizing artificial intelligence to enhance marketing strategies.
Current Role at Ouest-France
Frédérique Bonhomme serves as the Responsable du Pôle Etudes Marketing et Digital at Ouest-France. She has held this position since 2023, focusing on integrating marketing research with digital technologies. Her role involves utilizing artificial intelligence to enhance marketing strategies within the Sipa Ouest-France group. Bonhomme emphasizes data hybridation to support marketing research initiatives.
Previous Experience at GfK
Bonhomme worked at GfK from 2012 to 2023, where she held multiple positions including Digital Experience Director - AI & Innovation and Business Schools Lecturer. During her 11 years at GfK, she contributed to the intersection of digital technologies and marketing research, driving innovation in the field.
Career at TNS Sofres
At TNS Sofres, Bonhomme worked from 2007 to 2012. She served as Microsoft / E-business Account Director for three years and later as Digital Project Director for two years. Her roles involved managing key accounts and overseeing digital projects in the Paris area.
Educational Background
Frédérique Bonhomme has a diverse educational background. She studied at Institut Mines-Télécom Business School, achieving a Master's degree in Artificial Intelligence Management from 2020 to 2021. Additionally, she earned a Master 2 in Management - Marketing from Audencia between 1990 and 1993. She also holds a two-year degree in Economics from Université de Rennes I and has studied Electronics - Radio Communications at Conservatoire National des Arts et Métiers.
Experience in Product Management
Bonhomme has extensive experience in product management, having worked at various companies. She was an International Product Manager at Guillemot Corporation from 1995 to 1998, a Senior Product Manager at Avanquest from 1998 to 1999, and a Central Product Marketing Manager at Archos from 2006 to 2007. Her roles focused on marketing strategies and product development across different sectors.