Lucie Beaucoudray
About Lucie Beaucoudray
Lucie Beaucoudray is a marketing professional specializing in digital acquisition, currently working at Ouest-France since 2021. She has a diverse background in marketing and business, with experience in various roles across different companies in France.
Work at Ouest-France
Lucie Beaucoudray has been working at Ouest-France as an Assistante Marketing/Acquisition Digital since 2021. In this role, she collaborates with editorial teams to produce and distribute promotional materials for original series. She utilizes various digital channels, including newsletters and social media ads, to enhance visibility and engagement. Beaucoudray is also involved in creating and implementing digital acquisition campaigns, which includes tasks such as developing offers, crafting creative briefs, and defining targeting strategies. Additionally, she is responsible for analyzing reports and monitoring budgets within the Digital Acquisition team.
Education and Expertise
Lucie Beaucoudray has a strong educational background in marketing and business management. She studied at ESC Rennes School of Business, where she earned a Bachelor's degree in Marketing from 2016 to 2019. Following this, she pursued a Master's degree in Business Management at Rennes School of Business from 2019 to 2022. Beaucoudray also studied at Universidad Carlos III de Madrid, achieving a Master 1 in 2020. Her studies included a focus on Marketing and Consumer Behavior at Insper, where she completed an undergraduate program in 2018.
Previous Work Experience
Before joining Ouest-France, Lucie Beaucoudray gained diverse experience in various roles. She worked at M Publicité as an Assistante Chef de Publicité Digitale in 2021 for six months, focusing on culture and education. Prior to that, she held a position at Longchamp as a Conseillère de vente for two months in 2016. Beaucoudray also worked at HYLOA in 2019 for one month, where she was involved in sales, management, and data analysis. Additionally, she contributed to commercial development and marketing at EDITA DESIGN for three months in 2018.
Skills in Digital Marketing
Lucie Beaucoudray possesses skills in digital marketing, particularly in the area of digital acquisition. Her role at Ouest-France requires her to create and implement digital acquisition campaigns, which involves defining targeting strategies and developing promotional offers. Beaucoudray's responsibilities also include analyzing performance reports and managing budgets, which are essential for optimizing marketing efforts. Her expertise in utilizing digital channels effectively supports the organization's marketing objectives.