Lucile Raguin
About Lucile Raguin
Lucile Raguin serves as the Directrice Marketing Clients at Ouest-France, where she has focused on subscriber growth and retention since 2018. With extensive experience in direct marketing and client acquisition, she has held various roles in the industry since 1990.
Current Role at Ouest-France
Lucile Raguin serves as Directrice Marketing Clients at Ouest-France, a position she has held since 2018. In this role, she is responsible for leading marketing strategies aimed at subscriber growth and retention. Her focus includes developing subscriber portfolios for four daily newspapers and managing both B2C and B2B magazine marketing efforts. Raguin's extensive experience in direct marketing supports her leadership in this area.
Previous Experience at Ouest-France
Prior to her current role, Lucile Raguin worked at Ouest-France as Responsable Pôle Acquisition Clients from 2003 to 2008. In this position, she focused on client acquisition strategies, contributing to the growth of the company's subscriber base. Her tenure at Ouest-France spans a total of 11 years, reflecting her long-term commitment to the organization.
Career History in Marketing
Lucile Raguin has a diverse career in marketing, beginning in 1990 when she worked at the Institute for International Research (IIR) as Responsable Marketing Direct BtB. She later served as Database Manager at IIR from 1992 to 1996. Raguin also held positions at Yves Rocher, where she was Responsable de Clientèle VPC Prospection and later Responsable de Clientèle VPC Fidélisation. Her roles have consistently focused on direct marketing and client acquisition.
Educational Background
Lucile Raguin has a solid educational foundation in marketing and business. She studied at HEC Paris, where she completed the Cycle d'enseignement supérieur des affaires in 2016. Additionally, she attended South Bank Polytechnic in London, earning a degree in marketing in 1988. Raguin also studied at ESLSCA, achieving a degree in Relations et affaires internationales. Her early education includes a Baccalauréat série C from Lycée Claude Debussy.
Expertise in Direct Marketing
With over three decades of experience in direct marketing and client acquisition, Lucile Raguin has developed extensive expertise in the field. Her career has included various roles that emphasize strategic marketing initiatives, subscriber growth, and retention strategies. Raguin's background positions her as a knowledgeable leader in marketing client strategies within the media industry.