Melanie Brunet
About Melanie Brunet
Melanie Brunet serves as the Responsable Pôle Marketing Promotion at Ouest-France, overseeing marketing and promotion efforts across several regional publications. With a background in communication and public relations, she has held various roles in the media industry since the early 1990s.
Work at Ouest-France
Melanie Brunet has held multiple roles at Ouest-France, contributing significantly to the organization's marketing and communication strategies. She began her tenure as Responsable promotion/communication/partenariats from 2001 to 2017, where she focused on partnerships and promotional activities. From 2017 to 2018, she served as Responsable communication et partenariat sur les grands évènements 'culture et loisirs'. Following this, she took on the role of Responsable du pôle promotion for the regions of Brittany and Normandy from 2018 to 2021. Currently, she is the Responsable Pôle Marketing Promotion for Ouest-France, Maine Libre, Courrier de L’Ouest, and Presse Ocean, a position she has held since 2021.
Education and Expertise
Melanie Brunet has a diverse educational background in communication and economics. She studied at Lycée Sainte Marguerite, achieving a BTS in Communication d'entreprise from 1995 to 1997. She furthered her studies at Université du Maine-Le Mans-Laval, obtaining a DEUG AES in Economics from 1993 to 1995. Additionally, she attended Efficom, where she focused on public relations, advertising, and applied communication, earning a DEESCOM in relations presse et publiques from 1998 to 1999.
Background
Before her extensive career at Ouest-France, Melanie Brunet gained experience in various roles across different organizations. She worked at CETELEM IFN SA as a contract manager from 1993 to 1995 and at En Mode Culture / Culture Pub as an assistant journalist from 1995 to 1996. Her early career also included a position at Bull as a communication manager for one month in 1999 and a two-year stint at Text100 as a press officer and public relations specialist from 1999 to 2001.
Achievements
Throughout her career, Melanie Brunet has been instrumental in creating and implementing marketing events, collaborating with various stakeholders across sectors. She actively engages with social media platforms, including Facebook, Twitter, Snapchat, Pinterest, and Shapr, to enhance the visibility and outreach of her initiatives. Her leadership role involves supporting and guiding her team members in marketing and promotion across the Ouest-France coverage area, which includes Pays de la Loire, Brittany, and Normandy.
Interests
Melanie Brunet has a strong interest in culture, music, sports, and new technologies. These interests inform her work in marketing and promotion, allowing her to connect with diverse audiences and stakeholders effectively.