Nicole Arsenault, Ms MBA
About Nicole Arsenault, Ms MBA
Nicole Arsenault is a Senior Manager of Marketing Communications with extensive experience in the healthcare and technology sectors. She has held various marketing roles at companies such as GenMark Diagnostics, BD, and Outset Medical, and has a strong background in digital marketing and analytics.
Work at Outset Medical
Nicole Arsenault serves as the Senior Manager of Marketing Communications at Outset Medical, Inc. since 2021. In this role, she focuses on enhancing marketing strategies and communications to support the company's objectives. She collaborates with marketing leads and agencies, manages an activities calendar, and optimizes partnerships to improve overall marketing effectiveness.
Previous Experience in Marketing Communications
Prior to her current position, Nicole held various roles in marketing communications. She worked at GenMark Diagnostics as a Marketing Communications Manager from 2014 to 2017 and as a Senior Marketing Specialist from 2011 to 2014. At BD, she served as Manager of Marketing Communication for the U.S. Region from 2017 to 2019 and later as Senior Manager from 2019 to 2021, focusing on Medication Management Solutions.
Education and Expertise
Nicole Arsenault holds a Master of Science in Business Administration (MS / MBA) from San Diego State University. She also completed a Specialized Certificate in Digital Marketing from the Rady School of Management at the University of California, San Diego. Additionally, she earned a Bachelor of Science in Business Administration (BS) with a focus on Marketing and Management from the University of North Carolina Wilmington.
Achievements in Marketing
In 2023, Nicole achieved record-breaking social media performance, generating over 8 million impressions and a 76% year-over-year increase in engagement rate. She has orchestrated the production of monthly analytics reports, coaching team members on analytical refinement to ensure actionable insights. Nicole also spearheaded five internal volunteer professional development opportunities focused on digital marketing upskilling.
Background in Marketing Roles
Nicole's career in marketing began at Systel Business Equipment, where she worked as a Marketing and Administrative Assistant from 2002 to 2003. She then transitioned to roles at Aperio as a Marketing Communications Specialist from 2007 to 2011 and at Novelis as an Inside Sales Representative from 2006 to 2007. Her diverse experience has equipped her with a comprehensive understanding of marketing communications.