Chris Walker
About Chris Walker
Chris Walker serves as the Head of Analytics at Overleaf, where he specializes in transforming outdated business websites into effective sales tools. He also founded Potent Digital and has extensive experience in systems engineering and technical writing.
Work at Overleaf
Chris Walker has been serving as the Head of Analytics at Overleaf (Writelatex Limited) since 2021. In this role, he focuses on transforming outdated business websites into effective sales tools through digital strategy. His work emphasizes ensuring that no website visitor is overlooked, thereby enhancing potential sales opportunities. Walker's data-driven approach allows him to implement strategies that maximize the effectiveness of business websites.
Founding Potent Digital
In 2015, Chris Walker founded Potent Digital, where he has been actively involved for nine years. Based in Exeter, United Kingdom, Potent Digital specializes in digital marketing and analytics. Walker's leadership in this venture reflects his commitment to developing systems that enhance business performance through effective online strategies.
Previous Experience in Systems Engineering
Chris Walker has a substantial background in systems engineering, having worked at Selex ES from 2008 to 2013 as a Systems Engineer and later as a Senior Systems Engineer for nine months in 2013. He also held a position as a Senior Systems Engineer at J+S Ltd from 2013 to 2015. His technical expertise was further developed during his time at Honeywell, where he worked as a Project Manager from 2007 to 2008.
Education and Expertise
Chris Walker studied at the University of Cambridge, where he earned a Master of Engineering (MEng) degree in Instrumentation and Control from 2003 to 2007. This educational background laid the foundation for his technical skills and analytical expertise, which he applies in his current roles in digital strategy and analytics.
Freelance Work and Technical Writing
Before establishing Potent Digital, Chris Walker worked as a Freelance Technical Writer and Marketer from 2011 to 2015. This role allowed him to develop content and marketing strategies for various clients, further enhancing his skills in communication and digital marketing.