Mary Anne Baynes
About Mary Anne Baynes
Mary Anne Baynes serves as the President of Overleaf, a position she has held since 2022. With extensive experience in sales and marketing, she has played a significant role in developing B2C and B2B strategies and teams within the company.
Work at Overleaf
Mary Anne Baynes has served as President of Overleaf since 2022. In this role, she oversees the company's strategic direction and operations from Raleigh, NC. Prior to her current position, she was the Chief Commercial Officer (CCO) at Overleaf from 2015 to 2022, where she was instrumental in developing the B2C and B2C2B market strategy. As one of the earliest employees, she played a significant role in shaping the company's growth and success. Baynes also developed the global B2B sales team and department from the ground up, demonstrating her leadership in sales and marketing initiatives.
Education and Expertise
Mary Anne Baynes earned a Bachelor of Science degree in Mass Communications from James Madison University, where she studied from 1990 to 1994. Her educational background laid the foundation for her career in sales and marketing within the publishing and technology sectors. Baynes has extensive experience in managing customer service and success teams, focusing on high-volume support inquiries in both B2C and B2B environments. Her expertise includes productizing offerings to meet the needs of diverse markets, including corporate, academic, government, and publishing.
Background
Before joining Overleaf, Mary Anne Baynes held various positions in sales and marketing. She worked as Director of Sales and Marketing at The Charlesworth Group from 2010 to 2013, where she contributed to the growth of the company's market presence. Prior to that, she served as Sales Director at Cenveo Publisher Services from 2013 to 2015. In these roles, she developed and led sales process operations to manage growth and sales volume, showcasing her ability to adapt to the demands of B2C2B sales teams.
Achievements
Throughout her career, Mary Anne Baynes has been recognized for her contributions to the scientific and publishing communities. At Overleaf, she has championed innovation through the adoption of new technologies. She has also been involved in webinars, sharing her knowledge on creating professional-looking documents using Overleaf. Her leadership in developing marketing strategies and sales teams has positioned Overleaf as a key player in the industry.