Alex B.
About Alex B.
Alex B. serves as the Marketing Director for Email and Push at Overstock.com, bringing extensive experience in managing marketing campaigns specifically for sports and entertainment venues. His career includes roles at the Utah Jazz and University of California, Berkeley, and he holds a Bachelor of Arts in Journalism with a focus on Advertising from the University of Oregon.
Current Role at Overstock
Alex B. serves as the Marketing Director for Email and Push at Overstock.com. He has held this position since 2015, contributing to the company's marketing strategies in the Greater Salt Lake City Area. His role involves overseeing email marketing initiatives and push notifications, focusing on enhancing customer engagement and retention.
Previous Experience in Sports Marketing
Prior to his current role, Alex B. worked as the Marketing Automation Manager for the Utah Jazz from 2013 to 2015. In this position, he developed and implemented marketing automation strategies that supported the team's promotional efforts. His experience in the sports industry also includes managing email campaigns for various sports properties, such as the Salt Lake Bees and EnergySolutions Arena.
Education and Expertise
Alex B. earned a Bachelor of Arts (B.A.) degree in Journalism with a focus on Advertising and a minor in Communications from the University of Oregon. He completed his studies from 2008 to 2012. His educational background provides a strong foundation for his expertise in email and push marketing strategies, particularly within the sports and entertainment sectors.
Early Career at Ethos Magazine
In 2012, Alex B. gained early career experience as a Designer at Ethos Magazine while attending the University of Oregon. He worked in this role for three months, which contributed to his understanding of marketing and design principles in a publication setting.
Digital Marketing Role at UC Berkeley
In 2013, Alex B. served as a Digital Marketing Associate at the University of California, Berkeley, for ten months. This role involved supporting digital marketing initiatives, further enhancing his skills in online marketing strategies and campaign management.