Ashli Hendricks
About Ashli Hendricks
Current Role at Overstock
Ashli Hendricks currently serves as the Senior Marketing Content Copywriter at Overstock.com, a position she has held since 2022. In this role, she specializes in crafting effective marketing content that engages audiences across various platforms. Her responsibilities include writing nationally televised commercial scripts and overseeing the content strategy for the brand. She provides quality assurance and coaching in SEO practices and brand tone of voice to associate writers, ensuring that the marketing materials align with the company's standards.
Previous Experience at Overstock
Prior to her current role, Ashli Hendricks worked at Overstock.com as a Marketing Content Copywriter from 2018 to 2022. During her four years in this position, she developed content strategies that contributed to increased publication rates, organic site visits, and sales. Her work involved creating compelling content that resonated with the target audience, enhancing the brand's online presence.
Background in Marketing and Communications
Ashli Hendricks has a diverse background in marketing and communications, having worked in various roles that honed her skills. She served as a Marketing Specialist at Solution Tree from 2016 to 2018, where she contributed to marketing initiatives. Additionally, she gained experience as a Public Relations Intern at rock paper scissors, inc. in 2015, and as a Social Media and Film Series Manager at Indiana University Bloomington from 2013 to 2014. These roles provided her with a solid foundation in content creation and audience engagement.
Education and Academic Achievements
Ashli Hendricks studied at Indiana University Bloomington, where she earned a Bachelor of Arts in Communication and Media Studies and International Studies from 2011 to 2015. She also participated in a summer course at the Danish Institute for Study Abroad, focusing on Child Development & Diversity in 2014. Her academic background has equipped her with a strong understanding of communication strategies and media dynamics.
Internship Experience
Throughout her career, Ashli Hendricks has completed several internships that contributed to her professional development. She worked as a Web Development Intern at Indiana University Bloomington from 2014 to 2015, and as a Graphic Design and Production Intern in 2014. Additionally, she interned as a Radio Sales and Production Intern at Artistic Media Partners in 2014. These experiences allowed her to gain practical skills in various aspects of marketing and communications.