Cory Sakashita
About Cory Sakashita
Cory Sakashita is a Business Analytics professional with extensive experience in marketing analytics and online marketing strategies. He has held various roles at Overstock.com and tZERO Group, Inc., and possesses advanced skills in programming and analytics tools.
Work at Overstock
Cory Sakashita has held multiple positions at Overstock.com, contributing to the company's marketing analytics and paid search strategies. He worked as a Senior Paid Search Analyst from 2014 to 2015, where he focused on optimizing paid search campaigns. Following this role, he served as a Marketing Data Analyst from 2015 to 2016, analyzing marketing data to inform strategic decisions. He then progressed to the role of Marketing Manager | Paid Search from 2016 to 2017, overseeing paid search initiatives. From 2017 to 2019, he was the Sr Manager | Paid Marketing Data, where he managed marketing data analytics. As of 2023, he is currently working in Business Analytics at Overstock.
Education and Expertise
Cory Sakashita holds a Master's Degree in Information Systems from the University of Utah, which he achieved in 2016. He also earned a Bachelor of Science (B.S.) in Economics from the same university, completing his studies in 2011. His educational background is complemented by his experience studying abroad at Shinshu University from 2011 to 2012. Cory possesses expertise in leveraging technical skills to enhance online marketing strategies, with a focus on search engine marketing platforms such as AdWords, Bing Ads, and Yahoo Gemini.
Background in Marketing Analytics
Cory Sakashita has extensive experience in marketing analytics, having worked in various roles that emphasize data-driven decision-making. He served as a Digital Media Solutions Manager at Datamark from 2013 to 2014, where he managed digital media strategies. He also worked as a Search Analyst at Datamark from 2012 to 2013, focusing on search marketing analytics. His role as Director of Marketing and Marketing Analytics at tZERO Group, Inc. from 2019 to 2021 further solidified his expertise in marketing analytics, where he utilized advanced tools to optimize marketing campaigns.
Technical Skills and Tools
Cory Sakashita possesses advanced skills in programming languages such as SQL and Python, which he applies in marketing analytics. He is proficient in using a variety of marketing software tools, including Marin Software, Double Click Search, Kenshoo, SEM Rush, and Screaming Frog. Additionally, he employs advanced analytics tools like Google Analytics, AdWords Scripts, and the AdWords API to drive data-driven marketing decisions, enhancing the effectiveness of marketing campaigns.
Experience at tZERO Group, Inc.
Cory Sakashita worked at tZERO Group, Inc. in two distinct roles. He initially served as a Consultant for three months in 2021, where he contributed to various projects. He later took on the position of Director of Marketing and Marketing Analytics from 2019 to 2021, focusing on marketing strategies and analytics in the Greater Salt Lake City Area. His experience at tZERO Group, Inc. highlights his ability to adapt and lead in the fast-paced field of marketing analytics.