Emily Howe
About Emily Howe
Current Role at Overstock
Emily Howe serves as a Senior Product Manager at Overstock.com, a position she has held since 2018. In this role, she is responsible for managing the development and optimization of various product features, including Product Listing Pages, header, and Search User Interface (UI). Her work focuses on enhancing user experience and improving site functionality, contributing to the overall performance of the platform. Emily's tenure at Overstock spans six years, during which she has played a key role in multiple projects aimed at increasing customer engagement and satisfaction.
Previous Experience in Media Marketing
Emily Howe has a background in media marketing, having worked at RPA as a Media Marketing Strategist for Honda from 2011 to 2013. She also held a position at SUPERMOON, where she focused on Media Marketing Strategy for clients such as Hotwire and Campbell's Soup from 2013 to 2014. Additionally, she briefly worked at Sony Music Entertainment in 2011, contributing to international marketing efforts for three months. These roles provided her with a solid foundation in marketing strategy and execution.
Education and Expertise
Emily Howe earned her Master of Business Administration (M.B.A.) from Brigham Young University - Marriott School of Management, completing her studies from 2015 to 2017. Her academic focus was on Marketing, equipping her with the skills necessary for her career in product management and marketing strategy. This educational background supports her expertise in enhancing conversion rates and optimizing user interfaces.
Career Development in Demand Generation
In 2016, Emily Howe briefly worked at Adobe in Demand Generation for two months. This experience allowed her to gain insights into lead generation and marketing strategies within the tech industry. Her varied experiences across different sectors have contributed to her comprehensive understanding of marketing and product management.
Contributions to User Experience
During her time at Overstock, Emily Howe has focused on improving homepage and landing pages from 2018 to 2020, which significantly contributed to user experience enhancements. From 2020 to 2021, she concentrated on enhancing conversion, cart, checkout, and order management processes. Her efforts in these areas have been instrumental in optimizing the overall shopping experience for customers.