Ivette Serrano
About Ivette Serrano
Ivette Serrano is a seasoned marketing professional currently serving as the Director of Outreach Marketing at Bed Bath & Beyond and Overstock. With extensive experience in public relations and digital marketing, she has held various leadership roles across notable companies, emphasizing resilience and excellence in her strategies.
Current Role at Overstock
Ivette Serrano serves as the Director of Outreach Marketing at Overstock, a position she has held since 2022. In this role, she is responsible for developing and implementing outreach marketing strategies to enhance brand visibility and engagement. Her work is conducted remotely, allowing her to leverage her extensive experience in digital marketing and public relations.
Previous Experience at Lamps Plus
Before joining Overstock, Ivette Serrano worked at Lamps Plus as the Senior Public Relations and Social Media Manager from 2012 to 2018. During her six years at the company's Corporate Headquarters, she focused on enhancing the brand's public image and managing social media initiatives, contributing to the company's overall marketing strategies.
Background in Digital Marketing at Vallarta Supermarkets
Ivette held the position of Director of Digital Marketing & Social Media at Vallarta Supermarkets from 2019 to 2021. In this role, she was responsible for overseeing digital marketing campaigns and social media strategies in the Greater Los Angeles Area, further solidifying her expertise in the field.
Education and Expertise in Marketing
Ivette Serrano is pursuing a Master of Business Administration (MBA) with a focus on Marketing & Analytics at California State University, Northridge, expecting to complete her degree in 2024. She also holds a Bachelor of Arts in Communications from California State University, Fullerton, which she earned from 1998 to 2002. Her educational background supports her extensive experience in public relations and social media marketing.
Professional Development and Philosophy
Ivette embraces a 'Mamba Mentality' in her professional approach, which emphasizes resilience and the pursuit of excellence. Known for her determination and relentless drive, she continually seeks to push boundaries in her marketing strategies, aiming for unparalleled results in her endeavors.