Jennifer Burr
About Jennifer Burr
Jennifer Burr serves as a Senior Buyer at Overstock.com, specializing in sheets, blankets, throw pillows, and table linens since 2011. With a background in merchandise management and buying at Sears Holdings, she has extensive experience in market partnerships, competitive analysis, and digital marketing strategies.
Work at Overstock
Jennifer Burr has been employed at Overstock.com since 2011, serving as a Senior Buyer for sheets, blankets, throw pillows, and table linens. In this role, she has collaborated with the marketing team to develop marketing strategies and address media requests. Her responsibilities include managing product assortments and ensuring alignment with market trends. Prior to her current position, she worked as an Associate Buyer for bath, window treatments, throw pillows, and table linens at Overstock.com from 2010 to 2011.
Previous Experience at Sears Holdings Management Corporation
Before joining Overstock, Jennifer Burr held multiple positions at Sears Holdings Management Corporation. She served as a Merchandise Manager for Sears Essential and Sears Grand Stores from 2005 to 2007. Her earlier roles included Buyer for drapery, window hardware, decorative pillows, and throws from 2007 to 2010, and Associate Buyer for women's dresses from 2004 to 2005. She also worked as an Associate Buyer for brand name apparel and was part of the inventory planning team for ready-to-wear from 2000 to 2004.
Education and Expertise
Jennifer Burr earned a Bachelor's degree in Business Management and Business Marketing from Ramapo College of New Jersey, completing her studies from 1990 to 1995. Her academic background has provided her with a solid foundation in business principles, which she has applied throughout her career in retail buying and merchandising.
Professional Skills and Contributions
Jennifer Burr has developed various buyer guides and blogs that incorporate high SEO value words, enhancing visibility on Google and social media platforms. She has conducted competitive shopping to inform pricing strategies and worked with overseas offices to finalize private label assortments. Additionally, she has provided vendors with replenishment forecasting and individual sales plans, utilizing tracking metrics to measure success.
Market Engagement and Networking
Throughout her career, Jennifer Burr has attended both domestic and international markets to establish potential partnerships. She has engaged in market shows, cold calling, and networking to build relationships that support her buying strategies. This proactive approach has contributed to her effectiveness in identifying trends and sourcing products.