Katie Carlson
About Katie Carlson
Katie Carlson serves as the Director of Co-op Advertising at Overstock.com, where she applies her extensive experience in project and process management to meet the needs of clients, the company, and her team. With over seven years in digital branding and PPC advertising, she has a proven track record in negotiating and closing deals with B2B and C-level executives.
Current Role at Overstock
Katie Carlson currently serves as the Director of Co-op Advertising at Overstock.com, a position she has held since 2022. In this role, she is responsible for overseeing cooperative advertising initiatives, ensuring alignment between client needs and company objectives. Her focus includes project and process management, which allows her to balance the requirements of clients, the company, and her team effectively.
Previous Positions at Overstock
Katie Carlson has held multiple roles at Overstock.com, contributing to her extensive experience in advertising and sales. She worked as the Lead Cooperative Advertising Advisor from 2017 to 2018 and as the Advertising Sales & Operations Manager from 2021 to 2022. Additionally, she served as the Co-op Advertising Sales Manager from 2018 to 2021 and as a Cooperative Advertising Advisor for Furniture & Home Decor from 2015 to 2016. Her various positions have equipped her with a comprehensive understanding of cooperative advertising strategies.
Experience in Sales and Account Management
Before her tenure at Overstock, Katie Carlson gained valuable experience in sales and account management. She worked as an Account Manager for Enterprise Sales at CenturyLink in 2014 and as an Inside Sales Account Manager at Bully Dog Technologies from 2010 to 2012. Additionally, she served as the National Accounts Sales Manager at Bully Dog Technologies in 2013. These roles contributed to her expertise in negotiating and closing deals with B2B and C-level executives.
Education and Expertise
Katie Carlson earned her Bachelor of Science degree in Marketing/Marketing Management from Western Governors University, where she studied from 2012 to 2017. Her educational background complements her professional experience, particularly in digital branding and PPC advertising, where she has over seven years of experience within the ecommerce retail industry. This combination of education and practical experience enhances her capabilities in her current role.
Professional Development Focus
Katie Carlson is passionate about self-improvement and professional development, both for herself and her team. She emphasizes the importance of continuous learning and growth in her professional environment, which aligns with her roles in project management and team leadership. This commitment to development supports her effectiveness in managing advertising initiatives and fostering a collaborative team culture.