Matthew Carlson
About Matthew Carlson
Matthew Carlson is a Marketing Manager specializing in Paid Search and SEM at Overstock.com, where he has worked since 2018. He holds an MBA and a BS in Marketing from the University of Utah and has previous experience in various marketing internships.
Current Role at Overstock
Matthew Carlson serves as the Marketing Manager for Paid Search and SEM at Overstock.com. He has held this position since 2018, contributing to the company's marketing strategies for six years in Salt Lake City, Utah. In this role, he leads the search, shopping, and app marketing programs, focusing on optimizing advertising efforts to drive growth and profitability.
Previous Experience in Marketing
Prior to his current role, Matthew Carlson gained valuable experience through various internships. He worked as a Marketing Intern at USANA Health Sciences for three months in 2017. In 2016, he served as a Sports Marketing Intern in the Athletic Marketing Department at the University of Utah for four months. Additionally, he interned at BoomStartup for four months in 2015 and at Firetoss for three months in 2016, both in Salt Lake City, Utah.
Education and Qualifications
Matthew Carlson studied at the University of Utah - David Eccles School of Business, where he earned a Master of Business Administration (MBA) from 2021 to 2022. He also obtained a Bachelor of Science (BS) in Marketing from the same institution, completing his studies from 2014 to 2017. His educational background provides a solid foundation for his marketing expertise.
Skills and Expertise in Marketing
Matthew Carlson identifies new channels of opportunity to achieve incremental growth with strong return on investment (ROI). He proactively plans and optimizes multi-hundred million dollar advertising budgets, demonstrating his ability to manage significant financial resources effectively. He also owns profit and loss statements (P&Ls) and manages performance goals, key performance indicators (KPIs), and overall profitability in his marketing initiatives.